Episodes 76 - 80

Have you ever had a meeting go extraordinarily well, only to have the momentum stop in its tracks and never pick back up?

Everyone leaves the meeting excited and looking forward to the next meeting—yet that next meeting never occurs.

What happened? We unintentionally and unknowingly created friction for the client and created homework for them that overwhelmed them and caused them to cancel the next meeting and then go completely radio silent.

Tom and I have certainly had that happen over the years. In this episode, we discuss specific actions you can take to rethink your process and reduce friction from the client’s perspective

Imagine if you could make small tweaks here and there to  make things easy for your clients, draw them in, and make them want to send you follow up items in between meetings. After listening to this episode, you will uncover ways to do exactly that!

You will learn specific ways to rethink your processes and make significant improvements by making small changes. As always with PodPlus content and with our business, the little things make a big difference.

Will and Tom share some specific language they use to simplify things for clients and prospects and achieve dramatically different results by reducing friction and changing your client’s future and changing your own future as a result!

In PodPlus Episode #77, hear John Schlifske relate how Northwestern Mutual continually sets itself apart in the financial arena, and achieves enduring greatness. Then listen as Tom Lipscomb in Episode #72 provides language to tell the NM story in a powerful fashion—in order to communicate the compelling role of our core product integrated into the client’s plan in today’s world.

Have you ever wondered how you can make things easier for your clients at all steps of your process? In this episode, Tom and I share some specific nuances that make all the difference. Things like word selection and thinking about each step of the process from the client’s perspective so we are making it easier to become a client by reducing friction.

Once we reduce friction, we then drive desire to make clients want to send follow up items to us and look forward to our next meeting enthusiastically.

Tom shares examples of how he takes the most mundane circumstances and drives desire with his clients and prospects.

In this episode, Tom shares some great perspective that can help us all see the value of ruts, and learn how we can dig new ones parallel to the one that has served us well up to now.

Have you ever found yourself thinking that you are very effective at what you are doing, and yet there is a vague sense that something isn’t right? A sense that you are capable of more?

In this episode, Tom shares examples of how he has chosen to dig new ruts while continuing to do what is working for him until he can move totally into the new rut. Then, once he gets comfortable in the new rut, he realizes it is time to dig another one. Will and Tom both share examples of this in their careers and that the time to make the change is almost always when you feel most comfortable doing what you are doing and are afraid to make the change. Then, once the change is made, we feel energized with a new sense of purpose as we find new ways to serve our clients.

This time of year is a great time to think about this topic.How can you dig a new rut and reach a new level of crushery?

Tune into PodPlus 79 and you will learn how to do exactly that!

Two of our most popular PodPlus Episodes were 18 and 19 on Prospecting Up.

We’ve edited them so they will be 4, 30-minute episodes accompanied by the newly created Gerard Hempstead Study Guide.

Whether you’ve listened to these already multiple times or if this is your first time, Tom and I know these episodes will help you get to some A++++ prospects and a higher level of Crushery and have fun doing it!

Effective communication relies on good words, used well, and organized into a sequence of sentences which tell a compelling story.

Two of our most popular PodPlus Episodes were 18 and 19 on Prospecting Up.

We’ve edited them so they will be 4, 30-minute episodes accompanied by the newly created Gerard Hempstead Study Guide.

Whether you’ve listened to these already multiple times or if this is your first time, Tom and I know these episodes will help you get to some A++++ prospects and a higher level of Crushery and have fun doing it!